Michelle “Mi” Medrado

A photo of Michelle “Mi” Medrado
E-mail: mimedrado@ucla.edu Office: Rolfe Hall 4316


  • 2014  M.A. in Luso-Brazilian Literature and Studies. University of California, Los Angeles, UCLA.
  • 2009  Lato sensu postgraduate in Fashion and Creativity. Faculdade, Santa Marcelina – FASM. Brazil.
  • 2004  B.A. in Social Science, Fundação Escola de Sociologia e Política de São Paulo, FESPSP. Brazil.


Fashion and Literature is an arrangement seen since the XIX century. As Brazilian and U.S scholars have been  understanding that Brazilian telenovelas—particularly those produced by the Globo television network— can be seen as a genre that derives in part from the literary field. I am interested in tracing, through a multi-sited ethnography – Brazil and Angola, how telenovelas costume designs are produced and how when it circulates of the small screen, in malls and popular fashion markets enable Angolese female merchants to travel to São Paulo and Rio de Janeiro to buy clothes with “telenovela style” to sell them in Luanda, Angola, as well as fashion professional and brands.

Lately, Michelle Medrado has been working on a historical costume designers database,  on the interviews conducted with Brazilian telenovela costume designers, studying how this contemporary transatlantic trade can be analyzed through decolonial fashion and racial capitalism. As an accomplished graduate student Medrado hold three graduate certificates (Fashion Law – Fordham University, New York and at the École des Hautes Études en Sciences Sociales, EHESS, Paris), published in three academic journals (Rio de Janeiro (Brazil), Salamanca (Spain) and Sorbonne (France) universities). In Brazil, she has taught in renowned Social Sciences and Art universities. Medrado presented her research at seven conferences (Sorbonne, EHESS, PUC, CUNY, among others). On campus, she is engaged in student organizations, publications and working groups; She has brought six renowned Brazilian scholars and activists, collaborated in events organization as well as in Oxford, England. Michelle is writing four articles on Brazilian telenovela costume design-ers history for the upcoming British Bloomsbury Encyclopedia of Film and Television Costume Design.

Publications and Presentations

Selected Publications

  • “Moda como objeto de estudo em Luanda” (Fashion as study object in Luanda). In: Reflexões sobre e de Angola- inscrevendo saberes e pensamentos. Revista Tranversos, Laboratório de Estudo das Diferenças e Desigualdades Sociais. Rio de Janeiro State University.n. 15, Abril. 2019.
  • “Sistema de Produção e Circulação Cultural: O figurino televisivo brasileiro em Luanda, Angola.” Paris, France. Iberic@l: Revue d’études ibériques et ibéro, Centre de Recherches Interdisciplinaires sur les Mondes Ibériques Contemporains, Sorbonne Université. Numéro 14 – Automne 2018.
  • “Figuring Colonialism – Reflections on the Banana Social Use.”Salamanca, Spain. Revista Antropología del Cuerpo, Body Anthropology Magazine. Vol. 1 n. 0, Jul./Dec. 2015.

Selected Presentations

  • 2019  “Párrafo: the On Screen issue’s project.” 1st Portuguese Book Fair. New York The People’s Forum. June 15
  • 2019  “Media and Political Economy: Brazilian Working Class on Display”. 1st Generation Conference: Everyday Superheroes. University of California, Los Angeles, UCLA. May 17
  • 2018  “Produção e Circulação: A tríade material figurino-roupa e moda em Angola.” XIV Colóquio de Moda, Pontifical Catholic University of Paraná. Curitiba, Brazil. September 3
  • 2018  “Narrativa seriada e a Moda Processos Históricos Perspectivas Contemporâneas.” Brazilian Studies Association, BRASA. XIV Conference, Pontifical Catholic University of Rio de Janeiro, July 27.
  • 2018  “System of Production and Cultural Circulation:Exported Telenovelas and Their Costume Designs.” Paris, France. Colloque International de Jeunes Hispantes et Lusitanistes. Sorbonne Université, Paris, France.  April 2nd.
  • 2017  “Fashion Activism: Local Polyphony or dissonant discourse?” Going Global: Collaborative Visions for a Sustainable Future.” Fourth Annual International Institute Graduate Student Conference, University of California, Los Angeles, UCLA. April 21
  • 2016  “Negotiating Images: Macy’s department store in Compton and Rodeo Drive”. Popular Culture Association/American Culture Association – Fashion, Style,  Appearance, Consumption and Design. Seattle, WA. March 24

Selected Service to the Profession